Solving challenges through creativity.

I’m a designer with over 8 years of experience creating end-to-end digital solutions that solve complex challenges.

Currently, I work at Sony Interactive Entertainment, specializing in Design Systems for PlayStation. I support one of the world’s leading gaming platforms with scalable, user-centered designs. Additionally, I teach in the UX & Visual Interface Design Certificate Program at the University of Washington, mentoring aspiring designers to bring impactful ideas to life.

My Design Approach

My process centers around understanding user needs. I employ methods like stress case analysis to identify tension points between users and products. This helps me build accessible products that meet real-world demands while balancing business objectives. I’m skilled in using Figma and established design systems to create efficient, consistent component libraries, adapting designs seamlessly across mobile/web B2C, B2B, SaaS, and gaming platforms.

🔆 Career Highlights

Gaby's Selfie
  • I started as an Art Director, leading a magazine redesign that boosted readership by 40%.

  • Since then, I’ve contributed to high-impact projects at Microsoft & SONY, including AI Azure, Xbox Live, Minecraft, and PlayStation.

  • I’ve developed a unique skill set spanning UX design, branding, storytelling, and project management.

👩🏻‍💻 In the Workspace

  • I thrive in agile environments, creating clear design guidelines that improve team workflows and handoffs.

  • My background in AI and HCI helps me design products that inspire, connect, and deliver seamless user experiences.

🎨 Beyond Work

  • I mentor and volunteer with Black and Latinx designers through ADPlist, MentorMe Collective, and the University of Washington.

  • Bilingual in English 🇺🇸 and Spanish 🇲🇽, I value connecting across cultures and diverse perspectives.

  • Outside of work, you’ll find me:
    🎮 Playing video games
    🐱 Creating Kawaii illustrations
    🎸 Jamming on my bass guitar