Moment Feed App

Redefining Mobile Marketing Efficiency

As a UX consultant, I led the creation of Moment Feed’s first mobile app, aligning user needs with business goals to deliver a streamlined MVP. Over a 4-month engagement, I managed the planning, design, and collaboration with stakeholders while overseeing two designers to ensure smooth execution.

🚨 Problem Statement

  • Moment Feed faced a significant challenge: low user engagement with its desktop dashboard.

  • Users frequently expressed frustration with:

    • ❌ Lack of a responsive interface.

    • 📊 Complexity in managing large volumes of data and tables.

  • These issues hindered usability and led to client attrition.

💡 Solution

The mobile app was developed as a complementary "on-the-go" tool to:

  • 🚀 Address key user needs for quick, mobile-friendly tasks.

  • 🖥️ Preserve the desktop dashboard's depth for detailed operations.

  • 🎯 Streamline workflows, improving user satisfaction and retention.

🛠️ Key Contributions

🔍 Research & Strategy

  • 👥 Conducted user interviews, revealing franchise marketers struggled with:

    • 📝 Responding to reviews.

    • 📅 Publishing posts.

    • 🔧 Updating venue information due to constant mobility.

  • 🏆 Analyzed competitors, identifying a gap in mobile solutions for multi-location franchise management.

✏️ MVP Design

  • 🗺️ Designed user flows and prioritized features for mobile-first functionalities.

  • 📐 Developed wireframes to address critical pain points.

  • 🤝 Collaborated with two designers to deliver high-fidelity designs and specifications.

🧑‍💻 Team & Stakeholder Collaboration

  • 📢 Maintained open communication with stakeholders to align development with business goals and user expectations.

  • ✅ Led design reviews, ensuring the app adhered to the design system and branding.

🔑 MVP Features Delivered

  1. 📊 Centralized Dashboard

    • Quick insights into franchise performance (SEO, user interactions, optimization suggestions).

  2. 📬 Notification Center

    • Streamlined task management for addressing reviews and messages, reducing response delays.

  3. 🌐 Social Media Publishing

    • Simplified multi-platform content creation, enabling users to publish and manage posts from one app.

🎯 Results & Impact

  • 🚀 Improved user engagement by addressing mobile usability gaps.

  • ⏱️ Enhanced productivity for non-expert users, reducing task completion times by up to 70%.

  • 📈 Reversed client attrition, contributing to:

    • 🆕 A 30% increase in new user adoption during the beta phase.

    • 🛡️ Stabilized and grew the client base during a critical period.